Rafi M currently works with Voltas Ltd handling Consumer insights and New Product strategy. Previously, he was the Product Head of Air Conditioners at Samsung Electronics, from March 2008 to March 2011. Here, he led his team to increase revenues and market share through product, supply chain and marketing initiatives. Prior to this, he was the Vice President of Marketing at Globus Spirits and a Brand Manager at SABMiller. Rafi has a cross functional experience of over 14 years in the Indian consumer goods Industry. He has also held positions like Marketing Manager at Whirlpool Corporation and Deputy Manager of product planning and strategy at LG Electronics and has more than 12 years of...