I have extensive experience in retail campaign management, targeting and evaluations. The core analysis conducted are to identify the right customers, calculation of the customer loyalty, Customer insights-Basket segmentation, Customer segmentation, Frequency Analysis.
Provide recommendations to client on the selection of products for campaigns and also share insights on strategies for customer acquisition, customer retention and cross selling of the products.
Being the SME for mailing targeting’s and their evaluation the responsibility of quality assurance of other team members is also entrusted to me.
Exploring innovations/restructuring in processes to reduce runtime and manual effor...
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