Strong academic research with immediate practical implications centered around the adoption, use and abuse of technology within a marketing context. Specific research interests in the area of social media marketing, web analytics, communication strategy, and branding strategy. Regular speaker at international conferences.
Multiple consulting positions with several firms and long term research experience in the technology, healthcare, telecommunications and IT domains. Several publications in top journals including the Harvard Business Review (2 cases) and Sloan Management Review on Social Media Marketing, Branding Strategy and corporate communications strategy.
Specialties: Market Anal...
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