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Fit Food android app marketing plan

R
Rajat Garg

Fit Food - Marketing Plan for Android App Marketing internship under guidance of Prof. Sameer Mathur IIML.

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FIT FOOD M A R K E T I N G P L A N F O R A N D R O I D A P P
F I T F O O D MENU 1 Executive Summary 2 Situation Analysis 3 Goal 4 Strategy 6 Tactics 7 Implementation
EXECUTIVE SUMMARY
CURRENT LIFESTYLE F I T F O O D Fast moving lifestyle has made fast food its companion 01 There is necessity to select a diet plan which is parallel to their lifestyle 03 People find it difficult to manage their fitness goals as per their diet plan 02
F I T F O O D FIT FOOD APP COMES TO THE RESCUE It helps you to plan your diet in a personalized way
F I T F O O D HOW FIT FOOD WORKS? Add Your Food Add amount of intake Get details on your calorie meter
SITUATION ANALYSIS
F I T F O O D THE SITUATION 160K Currently their are more than 160K apps on play store regarding various aspects of health and fitness 15 Our target is to compete against top 15 apps in segment of Diet and Nutrition Planning Apps
F I T F O O D MARKET OVERVIEW 1 Currently the company is operating under Health and Fitness market 2 The App targets in niche segment of Diet and Nutrition planning 4 Company is also focusing towards integrating Diet plans with workouts 3 Company also offers tracking various programs such as weight loss At the current position, Health & fitness market is on blooming stage, So as the number of competitors
COMPANY OVERVIEW F I T F O O D GOALS01 CORE COMPETENCIES02 OFFERINGS03
F I T F O O D GOALS 1 The primary objective will be to achieve recognition 2 The next step is achieving 1000+ downloads and initiate revenue at the early phase
F I T F O O D CORE COMPETENCIES 1 Keep track of Calories Intake under budget 3 Scan bar-codes to add quickly nutrition facts 2 Diet Calendar to see the results
F I T F O O D OFFERINGS 1 Diet planner 3 Scan bar-codes to add quickly nutrition facts 2 Tracker using 600,000 foods from our database 4 Fitness Tracker as per program required such as weight loss, muscle gain etc 5 Supports Android wear devices, such as fitbit, Jawbone etc.
GOAL
OUR 2020 GOAL F I T F O O D To reach 8500+ downloads along with revenue of 4$/day 0 2,125 4,250 6,375 8,500 2017 Q1+Q2 2017 Q3+Q4 2018 Q1+Q2 2018 Q3+Q4 2019 Q1+Q2 2019 Q3+Q4 2020 Q1+Q2 2020 Q3+Q4 0$ 1$ 2$ 3$ 4$ targeted revenue per day in $ targeted downloads per two quarters
STRATEGIES
F I T F O O D STRATEGY #1: TARGET CUSTOMERS Target customers in the 26 - 45 age range to include working professionals, athletes and household decision makers by advertising the benefits of healthy and calorie-counted meals via offline and online means. Showcasing 'FIT FOOD' app that helps them to keep track of calorie counted meals
F I T F O O D STRATEGY #2: IDENTIFYING KEY COMPETITORS 1 Analyzing competitors' strengths in terms of competencies, offerings. 2 Adapt key aspects and innovate various offerings 3 Target various segments and look towards potential markets
F I T F O O D COMPETITORS P1 Fitness Tracker as per training program P2 Supports Android Wear P3 Updated 600,000 foods in database P4 Workout Planning POINTS OF DIFFERENCE POINTS OF PARITY Q2 Bar code scanner for nutrition facts Q1 Calorie Tracker Q3 Diet Calendar
F I T F O O D STRATEGY #3: COLLABORATORS 1 Advertising Companies 2 Network Operators 3 Gymnasiums 4 Nutritionists 5 Google Stores
TACTICS
F I T F O O D WHAT DOES FIT FOOD DELIVERS? 1 'FIT FOOD' stands for health and fitness 2 It is an app that assists you in managing your diet and nutrition plan 3 The app provides you number of features so that you can achieve your fitness goals as per your program planned
PREMIUM VERSION F I T F O O D Fitness Tracker as per required program such as weight loss, muscle gain, fat loss, etc. 01 Supports connectivity with various Android wear such as fitbit, Jawbone etc. 02 Advertisement free version 03
PRICING F I T F O O D The basic version comprises of Diet planner, Food Database and Bar code scanner 01 Basic version is free of cost available on google play store and iOS App Store 02 Premium version at a nominal cost of 5$ per year. 04 Premium version includes all features of basic version with additional features of premium end. 03 FIT FOOD
F I T F O O D IMPLEMENTATION 01 Worked with Nutritionists to trace various food contains 02 Created Database with all food tracks 03 Hired App developers and brief them with design 04 Search for potential investors and advertisement companies
THANK YOU
F I T F O O D DISCLAIMER Rajat Garg PCCOE Pune Prof. Sameer Mathur IIM Lucknow CREATED BY RAJAT GARG, PCCOE PUNE, AS FINAL EXAM/ PROJECT DURING A MARKETING INTERNSHIP, UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW.

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Fit Food android app marketing plan

  • 1. FIT FOOD M A R K E T I N G P L A N F O R A N D R O I D A P P
  • 2. F I T F O O D MENU 1 Executive Summary 2 Situation Analysis 3 Goal 4 Strategy 6 Tactics 7 Implementation
  • 4. CURRENT LIFESTYLE F I T F O O D Fast moving lifestyle has made fast food its companion 01 There is necessity to select a diet plan which is parallel to their lifestyle 03 People find it difficult to manage their fitness goals as per their diet plan 02
  • 5. F I T F O O D FIT FOOD APP COMES TO THE RESCUE It helps you to plan your diet in a personalized way
  • 6. F I T F O O D HOW FIT FOOD WORKS? Add Your Food Add amount of intake Get details on your calorie meter
  • 8. F I T F O O D THE SITUATION 160K Currently their are more than 160K apps on play store regarding various aspects of health and fitness 15 Our target is to compete against top 15 apps in segment of Diet and Nutrition Planning Apps
  • 9. F I T F O O D MARKET OVERVIEW 1 Currently the company is operating under Health and Fitness market 2 The App targets in niche segment of Diet and Nutrition planning 4 Company is also focusing towards integrating Diet plans with workouts 3 Company also offers tracking various programs such as weight loss At the current position, Health & fitness market is on blooming stage, So as the number of competitors
  • 10. COMPANY OVERVIEW F I T F O O D GOALS01 CORE COMPETENCIES02 OFFERINGS03
  • 11. F I T F O O D GOALS 1 The primary objective will be to achieve recognition 2 The next step is achieving 1000+ downloads and initiate revenue at the early phase
  • 12. F I T F O O D CORE COMPETENCIES 1 Keep track of Calories Intake under budget 3 Scan bar-codes to add quickly nutrition facts 2 Diet Calendar to see the results
  • 13. F I T F O O D OFFERINGS 1 Diet planner 3 Scan bar-codes to add quickly nutrition facts 2 Tracker using 600,000 foods from our database 4 Fitness Tracker as per program required such as weight loss, muscle gain etc 5 Supports Android wear devices, such as fitbit, Jawbone etc.
  • 14. GOAL
  • 15. OUR 2020 GOAL F I T F O O D To reach 8500+ downloads along with revenue of 4$/day 0 2,125 4,250 6,375 8,500 2017 Q1+Q2 2017 Q3+Q4 2018 Q1+Q2 2018 Q3+Q4 2019 Q1+Q2 2019 Q3+Q4 2020 Q1+Q2 2020 Q3+Q4 0$ 1$ 2$ 3$ 4$ targeted revenue per day in $ targeted downloads per two quarters
  • 17. F I T F O O D STRATEGY #1: TARGET CUSTOMERS Target customers in the 26 - 45 age range to include working professionals, athletes and household decision makers by advertising the benefits of healthy and calorie-counted meals via offline and online means. Showcasing 'FIT FOOD' app that helps them to keep track of calorie counted meals
  • 18. F I T F O O D STRATEGY #2: IDENTIFYING KEY COMPETITORS 1 Analyzing competitors' strengths in terms of competencies, offerings. 2 Adapt key aspects and innovate various offerings 3 Target various segments and look towards potential markets
  • 19. F I T F O O D COMPETITORS P1 Fitness Tracker as per training program P2 Supports Android Wear P3 Updated 600,000 foods in database P4 Workout Planning POINTS OF DIFFERENCE POINTS OF PARITY Q2 Bar code scanner for nutrition facts Q1 Calorie Tracker Q3 Diet Calendar
  • 20. F I T F O O D STRATEGY #3: COLLABORATORS 1 Advertising Companies 2 Network Operators 3 Gymnasiums 4 Nutritionists 5 Google Stores
  • 22. F I T F O O D WHAT DOES FIT FOOD DELIVERS? 1 'FIT FOOD' stands for health and fitness 2 It is an app that assists you in managing your diet and nutrition plan 3 The app provides you number of features so that you can achieve your fitness goals as per your program planned
  • 23. PREMIUM VERSION F I T F O O D Fitness Tracker as per required program such as weight loss, muscle gain, fat loss, etc. 01 Supports connectivity with various Android wear such as fitbit, Jawbone etc. 02 Advertisement free version 03
  • 24. PRICING F I T F O O D The basic version comprises of Diet planner, Food Database and Bar code scanner 01 Basic version is free of cost available on google play store and iOS App Store 02 Premium version at a nominal cost of 5$ per year. 04 Premium version includes all features of basic version with additional features of premium end. 03 FIT FOOD
  • 25. F I T F O O D IMPLEMENTATION 01 Worked with Nutritionists to trace various food contains 02 Created Database with all food tracks 03 Hired App developers and brief them with design 04 Search for potential investors and advertisement companies
  • 27. F I T F O O D DISCLAIMER Rajat Garg PCCOE Pune Prof. Sameer Mathur IIM Lucknow CREATED BY RAJAT GARG, PCCOE PUNE, AS FINAL EXAM/ PROJECT DURING A MARKETING INTERNSHIP, UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW.