Perception2
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The document discusses key concepts in perception including absolute threshold level, just noticeable difference, and Weber's Law. It also covers subliminal perception, concepts like closure and grouping, factors that influence price perception such as brand image and quality, different types of perceived value and risk, and perceptual mapping.
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![Just noticeable difference [ j.n.d ] or
differential threshold level the minimal
difference that can be detected between two
similar stimuli.](https://image.slidesharecdn.com/perception2-140114101525-phpapp01/85/Perception2-4-320.jpg)
![Just Noticeable Difference [ j.n.d ]](https://image.slidesharecdn.com/perception2-140114101525-phpapp01/85/Perception2-7-320.jpg)
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Perception2
- 2. PERCEPTION
- 3. ABSOLUTE THRESHOLD LEVEL The point at which a person can detect a difference between something and nothing.
- 4. Just noticeable difference [ j.n.d ] or differential threshold level the minimal difference that can be detected between two similar stimuli.
- 6. Webers Law the greater the initial stimulus the more is the additional intensity needed to perceive the second stimulus as a change.
- 7. Just Noticeable Difference [ j.n.d ]
- 11. Price Brand Image and Style Quality Value
- 12. Implausible High Plausible High Plausible Price Plausible Low Implausible Low
- 15. Risks Perceived Physical Risk Financial Risk Social or Psychological Risk Functional Risk Time Risk