Media, Media, Media!!! Media is my adrenaline. Who would have thought that an Instrumentation Engineer would make media his passion?
I started off by selling imported clothing to trade for almost 6 years. JunkMail gave me an opportunity to learn about advertising sales. It was hard core boiler room sales that schooled me about advertising. In 2007 I joined the Mail & Guardian which taught me how to engage with advertising agencies, understand client strategies and their media spends/mix. Further to that I learnt what investigative journalism actually was. Speaking to thoughtleaders like Ferial Haffajee & Nic Dawes gave me a whole new perspective on how newspapers play a role in our media...
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