As a Digital Media Planner key role is in developing integrated media strategy and media plans for the assigned clients; evaluate plan options, develop POV鈥檚 on media opportunities and utilize appropriate media tools and research to develop plans. Responsible for managing the day-to-day tasks of plan implementation and execution. Up to date with the media marketplace and to maintain relationships with outside vendors. Also to train less experienced Media Coordinators and Assistant Planners to manage media budgets and flowcharts.
Responsibilities:-
Plan Development:
Review and understand the marketing situation analysis for
brand/strategy
Utilize media research tools and resourc.
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