Humanizing B2B Marketing and Sales (Connect 2018, Marketing Intelligence)
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In todays B2B buying climate, a buyers decisions are not determined solely by the proposed value and benefit of a solution. Businesses must go above and beyond to not only demonstrate the advantages of their brand, they must also forge an emotional connection with their buyers. In this talk, Raviv Turner, Co-Founder & CEO of CaliberMind, will explore the recent trends in humanizing B2B marketing and sales such as social selling, conversational marketing, psychographic profiling and more and will show you how to unlock the missing and vital piece in the B2B sales framework the emotional connection!
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鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝Digital Marketing Workshop Florence Fashion Society.pdf
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Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!Rose flower file backlink submission.pptx
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KEY TITLE SLIDES:
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- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
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Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
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Why Landing Pages Matter
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Humanizing B2B Marketing and Sales (Connect 2018, Marketing Intelligence)
- 1. Humanizing B2B Marketing & Sales Raviv Turner, CEO @CaliberMind @ravivturner
- 5. Its not as though you have a B2C consumer experience that blows you away on Amazon, or Nordstrom, or Sephora, or Charles Schwab or wherever youre going to go and then, all of the sudden, go to work and say, Well, now I expect a much worse customer experience, and Im happy with that. Andy Hoar, Forrester
- 7. All Systems Grow Build your brand. Sell more stuff. Smart Marketing Automation on the Worlds #1 CRM Platform World leader in Marketing Automation for companies of any size. Drive Dynamic Journeys
- 8. Simon (Sinek) Says people dont buy WHAT you do, they buy WHY you do it And thats the crux of the problem.
- 9. Progressive Profiling - Not So Progressive..
- 11. The First Sales Funnel
- 14. From ABC
- 15. To ABM
- 16. If my calculations are correct, when this baby hits 88 miles per hour... you're gonna see some serious shit.
- 20. The B2B Buyers Journeys: 6.8 Buyers, 17 Touches, 7 Channels Source: SiriusDecisions
- 21. B2C Hierarchy of Needs B2B Hierarchy of Needs
- 22. The B2B Elements of Value Source: Bain & Company Inc. Illustration by Nik Schultz
- 23. B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value. From Promotion to Emotion Google + CEB
- 24. How can B2B brands create emotional connection with customers?
- 26. Psychographic Profiling Source: CEB Challenger Sale
- 27. Motivator Buyers Get The Deal Done
- 28. Use of Humor
- 29. Analyzing Email Communication Source: CaliberMind
- 30. Eliminating Sale Friction with Conversational Marketing Source: Drift
- 32. Use of Humor
- 33. Thank You! Raviv Turner, CEO @CaliberMind @ravivturner