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Montreal, Québec Canada

Advisor

Consumer Products

•Building a brand-repositioning plan to fuel the construction, application and stewardship of the brand deployment to all integrated brand touch points to ensure consistency and proper interpretation •Conducting a complete review of the merchandising program as well as the Web strategy for multiple brands •Putting together commercial agreements with the leading North American buying group,distributors, mass retailers •Planning, developing and implementing product line reviews for both Home Depot and RONA •Deployment of the north american media plan and public relations campaign to support trade show initiatives •Leading new product development initiatives according to br...