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Phoenix, Arizona United States

CEO

Advertising / Marketing / PR

The Marketing Paradigm has shifted not only in Phoenix, Arizona but everywhere. Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them. Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which