Personal Information
Organization / Workplace
Pakistan Pakistan
Occupation
Consumer Engagement at PHILIP MORRIS (PAKISTAN) LIMITED
Industry
Consumer Products
About
12+ years of FMCG experience with world leading MNC in areas of Brand Management, Trade Marketing and Consumer Engagement
Managing USD 12 Mio. marketing budget and a team of 19 Managers & Executives
Experience in managing international Markets i.e. working as Trade Marketing Manager PM Australia, Project lead for Launching PM Pakistan brands in GCC (UAE & KSA) and various projects with Regional Headquarter in Hong Kong
Worked with world leading business partners in communication development (Leo Burnett Dubai, Landor Australia) & trade / category development (7 Eleven, Chevron, Coles, Woolworth & Majid Al futtaim Group - Hyperstar)
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