Assistant Professor at Jaipuria Institute of Management, Indore
Industry
Education
About
Dr. Rekha Attri has a rich experience of more than 17 years as an academician, a researcher and a trainer. She was awarded her Ph.D. from University of Pertoleum and Energy Studies (UPES), Dehradun in 2012 and her research topic was to study the customer based brand equity of oil marketing companies. Her core strength lies in the areas of Brand Management. She has been the course leader for Sales Marketing and Business Development, Consumer Behaviour, Distribution and Channel Management and Customer Relationship Management. She has worked on consulting assignments and has conducted workshops and FDPs for the faculty members of government engineering and polytechnic institutes in Madhya Pr...
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