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Technology / Software / Internet

Related Marketing Cloud (RMC) is a cloud-based digital marketing platform. The RMC platform combines data collection, automated personalisation, analytics, and omni-channel campaign management. This combined functionality enables marketers to fully understand each customer and to send the most effective marketing messages. RMC creates meaningful customer experiences and higher revenues through more accurate customer profiles and better targeting. The platform optimizes customer engagement across the buying cycle, increases repeat purchases and creates more profitable relationships by growing customer lifetime value across channels.