More than 10-years of experience in electronic market like mobile, IT and home entertainment segments.
Business plan, product management, strategy and tactical plan for ATL and BTL. Launching plan for new products and KPIs setting. Interface and and co-work with trade marketing, marcom, marketing intelligence, sales and training.
Strong knowledge of consumer insights, researches, consumer decision tree.
Retail market knowledge and contact with key buyers.
PR activities and company spokesperson.
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