As everything around, marketing has evolved to address customer's new needs and wants through different paths. So did I.
I'm 100% customer fan and totally convinced that in the marketplace they rule; that there is no better way to deliver great brand experience, generate demand and engage customers than when you are asked for, listening and acting based on data gathering and analysis.
Since 1987 I've been creating some of "the new and different" in customer centered solutions, so as a result of it, I created a new model to help brands reach their consumers, getting them into a conversation, and build communities. This is Engineering Community.
My professional life path has been blesse...
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