I鈥檓 a highly versatile and professional research specialist with more than 20 years experience in leading insight initiatives within a variety of sectors in commercial and public sector environments. My sector experience has included telecommunications, utilities, transport, beverages and pensions and financial services. Areas of particular expertise are customer satisfaction and brand tracking research, with other experience ranging across NPD, campaign development and measurement, corporate reputation and concept testing. I鈥檝e covered the broadest range of research methodologies in a career where I have combined practical application of research insights on the client-side with 鈥�...
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