After a brief spell in a Portuguese communication agency, I moved to London to work on Lead Generation campaigns. I have made my way from Trainee to Exec to Manager and today I am responsible for coordinating the efforts of the Digital Lead Generation business across EMEA in CBS Interactive.
In my line of work, efficiency is of essence and so is making sure that our campaigns deliver on time and on budget - this means constantly monitoring campaign metrics and being on the ball with everything that our campaigns entail. I work closely with Sales, Ad-Ops, Content/Copy and Tele-Marketing on a daily basis and I am often involved in L2 Testing our in-house platforms and systems.
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