Personal Information
Organization / Workplace
Zürich Area, Switzerland Switzerland
Occupation
Professor
Industry
Advertising / Marketing / PR
Website
http://www.bms-net.chAbout
Synopsis
Richard Beswick is founder and managing director of bms Ltd, an international marketing consultancy, with offices in Switzerland and the USA.
The company’s focus is on providing actionable market intelligence, research and consultancy to multinational corporations. The company has provided consultancy services to over 120 organisations in Europe, Japan and North America.
Prior to founding bms in Switzerland in 1992, he held management positions in new product development, market research and marketing management with Simon Engineering, Gira, Biogen, E.M.S and Dow Chemical.
He is currently lecturer in marketing for the USQ MBA Programme at the University of Applied Science...
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