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evvnt investment 2017

Richard Green
Richard Green

This document provides information about evvnt, an events marketing platform, and its fundraising efforts. It summarizes evvnt's growth over the past 4 years, including 20,000 customers in 130 countries generating $1.3 million in annual revenues. It is seeking growth capital to expand into new markets and services to achieve $15.8 million in revenues by 2020. The CEO and founder, Richard Green, has over 16 years of experience in startups and is leading a team to scale evvnt into a $100 million events media and marketing company within 4 years.

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August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | 2017 evvnt
August 2014 IN A NUTSHELL If you've a+ended an event or conference in the last 4 years, the chances are, you've already experienced evvnt . With 20,000 clients in 130 countries, the evvnt pla?orm is used to market 100,000 events each year and generates 贈1m in revenue - one third of it by subscripFon. Having raised 贈800,000 in seed funding, we've grown organically for the last 18 months. We've been pro鍖table since June and we're up 53%* on this Fme last year. We're now raising growth capital to accelerate. We will convert exisFng business to recurring revenue and target the remaining 4.4 billion events that are listed globally each year. With just 0.1% market share, we'll turn over more than 贈100m per annum. SUBMIT ONCE *Revenue Growth based on 2015 Q2 to 2016 Q2 figures
August 2014 The global leader in events marketing, our mission is to help people promote and find events. Marketing Technology - MarTech MISSION SUBMIT ONCE
August 2014 THE PROBLEM evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Millions of events are manually submi+ed via mulFple markeFng pla?orms to thousands of media channels yet sFll fail to market an event successfully. ≒ Fragmented industry in chaos ≒ 1000s of publishers & 100s of services available ≒ Fickle, mulF channel consumer ≒ Ine鍖ecFve & complicated tools ≒ Time consuming & expensive ≒ Limited accountability
August 2014 THE SOLUTION evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE On demand event markeFng pla?orm connected to the worlds best event markeFng services creaFng event success from a single event submission. ≒ ConsolidaFon of tools ≒ MulF channel delivery ≒ No skill barrier ≒ A鍖ordable & transacFonal ≒ End to end accountability ≒ ArF鍖cial intelligence & machine learning
August 2014 MARKET SIZE evvnt ON DEMAND EVENT MARKETING English Speaking (30%) $17 Billion USA (17%) $10 Billion UK (1.4%) $800 Million July 2013 Frost & Sullivan report entitled A Survey of Meeting and Event Planning Professionals and Hotel Operators January 21, 2014 AdAge article entitled B2B Marketing Budgets Set To Rise 6% in 2014: Forrester January 21, 2014 Forrester Research report entitled Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014 SUBMIT ONCE Expenditure on events market Addressable market $500 billion being spent on events and conferences annually as noted by Forrester Research, with 20% typically being assigned to a markeFng o鍖cers budget. Total addressable market $58 billion p.a
August 2014 TRACTION evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE A pro鍖table company with 贈1m ($1.3m) in revenues forecast for 2016, o鍖ces in London, 13 full Fme members of sta鍖, 89% margin on socware with 53% revenue growth quarter on quarter. 0 5,000 10,000 15,000 20,000 Sign ups & users 0 50,000 100,000 150,000 200,000 250,000 Quarterly revenues Cumulative
August 2014 PROFIT & LOSS evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Consistent growth over the last 4 years with focus on product market 鍖t & cost reducFons to ensure acceleraFon in to market and pro鍖tability. In GBP - 贈 2013 A 2014 A 2015 A 2016 F 2017 F 2018 F 2019 F 2020 F Revenues 141,309 694,065 773,919 1,074,687 1,796,382 4,182,503 7,262,330 12,366,489 Cost of Sales - ProducFon 88,034 241,505 132,218 137,690 179,355 256,496 477,286 907,526 In % of Total Revenue 62.30% 34.80% 17.08% 12.81% 9.98% 6.13% 6.57% 7.34% Gross Pro鍖t 53,275 452,560 641,701 936,997 1,617,027 3,926,007 6,785,044 11,458,963 Other Income - Grants 10,000 126,694 Gross Pro鍖t Margin 37.70% 65.20% 82.92% 87.19% 90.02% 93.87% 93.43% 92.66% Opex 185,886 733,647 872,297 1,010,069 2,476,564 3,831,072 4,746,433 5,882,098 Total Opex in % of Total Rev 131.55% 105.70% 112.71% 93.99% 137.86% 91.60% 65.36% 47.56% EBITDA -132,611 -281,087 -220,596 53,622 -859,537 94,935 2,038,611 5,576,865 In % of Sales -93.84% -40.50% -28.50% 4.99% -47.85% 2.27% 28.07% 45.10% Net Pro鍖t 17,468 -695,674 53,414 1,589,333 4,405,137 Net Pro鍖t MARGIN 1.63% -38.73% 1.28% 21.88% 35.62%
August 2014 was the number one choice for creating buzz around events, the service saved on time, human resource and also gave us the results we needed quickly. James Wight Global Marketing Director UBM evvnt SUBMIT ONCE
August 2014 HOW IT WORKS evvnt ON DEMAND EVENT MARKETING A single, intuiFve, transacFonal add-event form technology that allows organisers to publish their event to every major relevant lisFng site with one submission. Its fast, easy to use and comprehensive, giving organisers the tools needed to reach as wide an online presence as possible and track the impact across mulFple channels from one pla?orm. As the starFng point to every event submission, people will be seamlessly introduced to a range of relevant markeFng services to ensure a successful event through markeFng automaFon. SUBMIT ONCE evvnt evvntly invvite discovvr LISTINGS MARKETING TICKETING DISCOVERY
August 2014 BUSINESS GROWTH evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Founded April 1st 2012 launching the 鍖rst event lisFng aggregator, acquired three event technology companies and awarded an Innovate UK government grant. ≒ 贈1m / $1.3 in annual revenues ≒ OperaFng in 130 countries ≒ 20,000 customers ≒ 60,000 event lisFng submissions ≒ 2m event lisFngs created ≒ 6000 media partners ≒ 30 strategic partners & resellers Strategic Partners
August 2014 Time sensitive content such as events are fast becoming a key differentiator in the local information race, and is well placed to make a major impact in this exciting space. James Moore SVP of Global Partnerships at Web.com evvnt SUBMIT ONCE
August 2014 INVESTORS evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Having closed rounds to the sum of 贈800k of investment from exisFng investors, corporate investors, government-backed Innovate UK and industry leaders, we now need a bigger raise to scale. ≒ 2 InsFtuFonal investors ≒ 30 private investors ≒ Former Managing Director at Goldman Sachs ≒ Former Managing Director at Royal Bank of Scotland ≒ Former Managing Director Morgan Stanley & JP Morgan ≒ Former Global MarkeFng Director at UBM Conferences ≒ Innovate UK Government Grant
August 2014 WHAT DO WE WANT? Growth Capital Investment We average 贈53 spend per user and can acquire new users for 贈18. We will use the of investment to treble our users and add new funcFonality that will increase their average spend by 25%. In addiFon we will strengthen our unique posiFon in the events market by expanding into the USA, and extending our media partnerships, making it almost impossible for a compeFtor to enter our space.
August 2014 evvnt ON DEMAND EVENT MARKETING TIMELINE & EXIT SUBMIT ONCE Investment to create a 贈100m+ events media & marketing company in 4 years. ≒ Double sales team ≒ Launch publisher tools & scale distribuUon of our add event form tech ≒ Revenue geographical diversi鍖caUon ≒ Launch two new services ≒ 1m event submissions ≒ 贈6m ($7.3) revenues and projected 贈13m ($15.8) in 2020 2017 2018 2019
August 2014 CEO BIO SUBMIT ONCE Richard Green, the CEO & Founder at evvnt with over 16 years of experience in technology, publishing and commerce based startups from eBay, Accenture, Bauer to Qype acquired by Yelp for $80m. A talent in developing new business products, taking them to market, securing proof of concept and scaling. A builder of companies and teams that deliver rapid business growth within global markets. Richard has a proven track record in taking projects from zero to substanUal sized operaUons, has applied experience in the local and internaUonal arena. With several high growth start ups under his belt he idenU鍖ed a gap in the events technology market which he is now 100% focused.
August 2014 THE TEAM SUBMIT ONCE Richard Green Sacha Sebbah Nathan Ward Kent Daniels Philip Lardi CEO & Founder CFO Head of Sales CEO - Middle East Head of Product Robert Salesas Magdalena Bogdal Radoslaw Piatek Artur Wlodarczyk KrysUan Koper CTO Technology Lead Senior Developer Senior Developer Senior Developer Tim Chambers Lee McCabe Colin Nunn Max Von-Etzdorf Mark Unsworth Former Live NaUons Former Facebook Finance Director Golden Rock Capital Former 7Digital ADVISOR TECH MGTS
August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | 2017 evvnt Richard Green CEO & Founder +44 7787 527499 richard@evvnt.com evvnt.media ENQUIRIES

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evvnt investment 2017

  • 1. August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | 2017 evvnt
  • 2. August 2014 IN A NUTSHELL If you've a+ended an event or conference in the last 4 years, the chances are, you've already experienced evvnt . With 20,000 clients in 130 countries, the evvnt pla?orm is used to market 100,000 events each year and generates 贈1m in revenue - one third of it by subscripFon. Having raised 贈800,000 in seed funding, we've grown organically for the last 18 months. We've been pro鍖table since June and we're up 53%* on this Fme last year. We're now raising growth capital to accelerate. We will convert exisFng business to recurring revenue and target the remaining 4.4 billion events that are listed globally each year. With just 0.1% market share, we'll turn over more than 贈100m per annum. SUBMIT ONCE *Revenue Growth based on 2015 Q2 to 2016 Q2 figures
  • 3. August 2014 The global leader in events marketing, our mission is to help people promote and find events. Marketing Technology - MarTech MISSION SUBMIT ONCE
  • 4. August 2014 THE PROBLEM evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Millions of events are manually submi+ed via mulFple markeFng pla?orms to thousands of media channels yet sFll fail to market an event successfully. ≒ Fragmented industry in chaos ≒ 1000s of publishers & 100s of services available ≒ Fickle, mulF channel consumer ≒ Ine鍖ecFve & complicated tools ≒ Time consuming & expensive ≒ Limited accountability
  • 5. August 2014 THE SOLUTION evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE On demand event markeFng pla?orm connected to the worlds best event markeFng services creaFng event success from a single event submission. ≒ ConsolidaFon of tools ≒ MulF channel delivery ≒ No skill barrier ≒ A鍖ordable & transacFonal ≒ End to end accountability ≒ ArF鍖cial intelligence & machine learning
  • 6. August 2014 MARKET SIZE evvnt ON DEMAND EVENT MARKETING English Speaking (30%) $17 Billion USA (17%) $10 Billion UK (1.4%) $800 Million July 2013 Frost & Sullivan report entitled A Survey of Meeting and Event Planning Professionals and Hotel Operators January 21, 2014 AdAge article entitled B2B Marketing Budgets Set To Rise 6% in 2014: Forrester January 21, 2014 Forrester Research report entitled Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014 SUBMIT ONCE Expenditure on events market Addressable market $500 billion being spent on events and conferences annually as noted by Forrester Research, with 20% typically being assigned to a markeFng o鍖cers budget. Total addressable market $58 billion p.a
  • 7. August 2014 TRACTION evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE A pro鍖table company with 贈1m ($1.3m) in revenues forecast for 2016, o鍖ces in London, 13 full Fme members of sta鍖, 89% margin on socware with 53% revenue growth quarter on quarter. 0 5,000 10,000 15,000 20,000 Sign ups & users 0 50,000 100,000 150,000 200,000 250,000 Quarterly revenues Cumulative
  • 8. August 2014 PROFIT & LOSS evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Consistent growth over the last 4 years with focus on product market 鍖t & cost reducFons to ensure acceleraFon in to market and pro鍖tability. In GBP - 贈 2013 A 2014 A 2015 A 2016 F 2017 F 2018 F 2019 F 2020 F Revenues 141,309 694,065 773,919 1,074,687 1,796,382 4,182,503 7,262,330 12,366,489 Cost of Sales - ProducFon 88,034 241,505 132,218 137,690 179,355 256,496 477,286 907,526 In % of Total Revenue 62.30% 34.80% 17.08% 12.81% 9.98% 6.13% 6.57% 7.34% Gross Pro鍖t 53,275 452,560 641,701 936,997 1,617,027 3,926,007 6,785,044 11,458,963 Other Income - Grants 10,000 126,694 Gross Pro鍖t Margin 37.70% 65.20% 82.92% 87.19% 90.02% 93.87% 93.43% 92.66% Opex 185,886 733,647 872,297 1,010,069 2,476,564 3,831,072 4,746,433 5,882,098 Total Opex in % of Total Rev 131.55% 105.70% 112.71% 93.99% 137.86% 91.60% 65.36% 47.56% EBITDA -132,611 -281,087 -220,596 53,622 -859,537 94,935 2,038,611 5,576,865 In % of Sales -93.84% -40.50% -28.50% 4.99% -47.85% 2.27% 28.07% 45.10% Net Pro鍖t 17,468 -695,674 53,414 1,589,333 4,405,137 Net Pro鍖t MARGIN 1.63% -38.73% 1.28% 21.88% 35.62%
  • 9. August 2014 was the number one choice for creating buzz around events, the service saved on time, human resource and also gave us the results we needed quickly. James Wight Global Marketing Director UBM evvnt SUBMIT ONCE
  • 10. August 2014 HOW IT WORKS evvnt ON DEMAND EVENT MARKETING A single, intuiFve, transacFonal add-event form technology that allows organisers to publish their event to every major relevant lisFng site with one submission. Its fast, easy to use and comprehensive, giving organisers the tools needed to reach as wide an online presence as possible and track the impact across mulFple channels from one pla?orm. As the starFng point to every event submission, people will be seamlessly introduced to a range of relevant markeFng services to ensure a successful event through markeFng automaFon. SUBMIT ONCE evvnt evvntly invvite discovvr LISTINGS MARKETING TICKETING DISCOVERY
  • 11. August 2014 BUSINESS GROWTH evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Founded April 1st 2012 launching the 鍖rst event lisFng aggregator, acquired three event technology companies and awarded an Innovate UK government grant. ≒ 贈1m / $1.3 in annual revenues ≒ OperaFng in 130 countries ≒ 20,000 customers ≒ 60,000 event lisFng submissions ≒ 2m event lisFngs created ≒ 6000 media partners ≒ 30 strategic partners & resellers Strategic Partners
  • 12. August 2014 Time sensitive content such as events are fast becoming a key differentiator in the local information race, and is well placed to make a major impact in this exciting space. James Moore SVP of Global Partnerships at Web.com evvnt SUBMIT ONCE
  • 13. August 2014 INVESTORS evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Having closed rounds to the sum of 贈800k of investment from exisFng investors, corporate investors, government-backed Innovate UK and industry leaders, we now need a bigger raise to scale. ≒ 2 InsFtuFonal investors ≒ 30 private investors ≒ Former Managing Director at Goldman Sachs ≒ Former Managing Director at Royal Bank of Scotland ≒ Former Managing Director Morgan Stanley & JP Morgan ≒ Former Global MarkeFng Director at UBM Conferences ≒ Innovate UK Government Grant
  • 14. August 2014 WHAT DO WE WANT? Growth Capital Investment We average 贈53 spend per user and can acquire new users for 贈18. We will use the of investment to treble our users and add new funcFonality that will increase their average spend by 25%. In addiFon we will strengthen our unique posiFon in the events market by expanding into the USA, and extending our media partnerships, making it almost impossible for a compeFtor to enter our space.
  • 15. August 2014 evvnt ON DEMAND EVENT MARKETING TIMELINE & EXIT SUBMIT ONCE Investment to create a 贈100m+ events media & marketing company in 4 years. ≒ Double sales team ≒ Launch publisher tools & scale distribuUon of our add event form tech ≒ Revenue geographical diversi鍖caUon ≒ Launch two new services ≒ 1m event submissions ≒ 贈6m ($7.3) revenues and projected 贈13m ($15.8) in 2020 2017 2018 2019
  • 16. August 2014 CEO BIO SUBMIT ONCE Richard Green, the CEO & Founder at evvnt with over 16 years of experience in technology, publishing and commerce based startups from eBay, Accenture, Bauer to Qype acquired by Yelp for $80m. A talent in developing new business products, taking them to market, securing proof of concept and scaling. A builder of companies and teams that deliver rapid business growth within global markets. Richard has a proven track record in taking projects from zero to substanUal sized operaUons, has applied experience in the local and internaUonal arena. With several high growth start ups under his belt he idenU鍖ed a gap in the events technology market which he is now 100% focused.
  • 17. August 2014 THE TEAM SUBMIT ONCE Richard Green Sacha Sebbah Nathan Ward Kent Daniels Philip Lardi CEO & Founder CFO Head of Sales CEO - Middle East Head of Product Robert Salesas Magdalena Bogdal Radoslaw Piatek Artur Wlodarczyk KrysUan Koper CTO Technology Lead Senior Developer Senior Developer Senior Developer Tim Chambers Lee McCabe Colin Nunn Max Von-Etzdorf Mark Unsworth Former Live NaUons Former Facebook Finance Director Golden Rock Capital Former 7Digital ADVISOR TECH MGTS
  • 18. August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | 2017 evvnt Richard Green CEO & Founder +44 7787 527499 richard@evvnt.com evvnt.media ENQUIRIES