Greater New York City Area United States
Global Business Leader, Digital Agency Ecosystems
Technology / Software / Internet
Global executive for the strategy, development and execution of IBM's digital marketing agency ecosystem (agencies, marketing and ad tech) across all marketing centric IBM product groups. Created, launched and manage Digital Marketing Agency Partner Program. Executive relationship leader for WPP and their op cos. Drive business development and marketing activities with agencies and IBM stakeholders on marketing solutions that bridge creative/branding strategies with market leading technology from IBM.