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Roa deck

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Rick Bakas
Rick Bakas

The document discusses return on attention (ROA) and how attention can be turned into intention. It notes that more content is created online every 48 hours than from the dawn of man to 2003. Several hashtags are used to direct attention on social media. The document also discusses how location-based marketing and engagement at the first moment of truth are important. It defines ROA as time spent on impressions, reach and influence. Finally, it indicates there will be a question and answer section.

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ROA - Return on Attention turning attention into intention #FMSMW
#FMSMW
More content is created online every 48 hours than from the dawn of man to 2003. -Eric Schmidt, Google CEO #FMSMW
#FMSMW
#FMSMW
MY Message #FMSMW
#FMSMW
Whats the Return on Investment? #FMSMW
attention Whats the Return on Investment? #FMSMW
#FMSMW
ROA = time(impressions + reach + influence) #FMSMW
dawn of brand curation 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
Attention -> Intention 1. first moment of truth 2. humanize 3. build trust 4. educate 5. offer #FMSMW
the old way of getting someones attention #FMSMW
the new way of getting someones attention #FMSMW
where do people direct their attention? advertising study via clicker.com 12/10 #FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
#FMSMW
Location Based Marketing #FMSMW
#FMSMW
Global smartphone shipments increased 74% from 2009 to 2010. -Berg Insight #FMSMW
engage a person at the first moment of truth favorite ice cream FOLLOW Like Us #FMSMW
ROA = time(impressions + reach + influence) 1. first moment of truth 2. humanize 3. build trust 4. educate 5. offer #FMSMW
Q+A #FMSMW

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Roa deck

Editor's Notes

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  32. Fail forward fast.\n#Cabernet day\n\nThe point of purchase is where ROA is realized based on how much info a person can access at that moment (on their mobile device).\n\nVineyard analogy!\n
  33. Analog ad - trying to capture attention out of all the other ads in that magazine. Digital ad - if the brand has an engaged audience they’ll capture and retain attention, not just now but forever.\n
  34. people buying and sharing product experiences are keeping up with technology. your competitors are keeping up with technology. I hear from small businesses “we can’t afford social media” to which I reply, “you can afford NOT to adopt social media”. \n\nWine & Travel (like my trip here) are shared experiences.\n
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  48. people buying and sharing product experiences are keeping up with technology. your competitors are keeping up with technology. I hear from small businesses “we can’t afford social media” to which I reply, “you can afford NOT to adopt social media”. \n\nWine & Travel (like my trip here) are shared experiences.\n
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