Brand Management, especially in pharmaceutical industries. Developing marketing plan for short term, midterm and long term including marketing and sales strategy. Setting forecasting and budgeting, cost controlling and profit management. Responsible for branding concept that are scoping of brand positioning, brand name and strategies. Also doing marketing research, data analysis, competitor activities and strategies along with their market penetration as the input to conquer the competition. Working closely with numbers of research agency, advertising, event organizer, as well as with sales team to achieve company objectives.
Specialties: Brand Management
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