As a strategic marketing communications professional, my main strength lies in leveraging new technologies and fusing them with traditional ways to increase and enhance the brand's talk value.
For me, the most important thing in any campaign is increasing talk value of the brands through excellent content instead of increasing frequency through platforms.
I am a fast learner, an innovator, a creator of Great Ideas and a builder of sticky content.
Specialties: PR crisis management, branding, LSM, strategic marketing communications, IMC, government relations, business development, marketing research, franchise development, events management