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Employer Branding of HDFC Bank

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Rinshi Singh

HDFC Bank background, HR Strategy adopted by HDFC Bank for employer branding, Marketing practices of HDFC Bank, Use of social media for employer branding,Employee benefit programs

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PRESENTED BY- RINSHI SINGH PGDM-4 DM17D38 EMPLOYER BRANDING
BACKGROUND INCORPORATED IN AUGUST 1994, FIRST PRIVATE SECTOR RETAIL HOUSING FINANCE COMPANY TILL 30 JUNE,2017 HDFC BANK HAS 4,727 BRANCHES & 12,259 ATMS IN 2,666 CITIES/TOWN FIRST LARGEST BANK BY MARKET CAPITALIZATION AS OF NOVEMBER 27,2012 IS RS. 480,390.81 CR. CHAIRMAN- MR. ADITYA PURI
BEST H.R. PRACTICES FACTORS HELPING TO CREATE EMPLOYER BRAND FOR HDFC BANK ORGANIZATION REPUTATION AWARDS & RECOGNITION RECEIVED CORE VALUES TRAINING PROGRAM AT HDFC BANK EMPLOYEE BENEFIT RECEIVED EMPLOYEE BENEFITS Insurance, Health & Wellness Financial & Retirement Family & Parenting Vacation & Time Off Perks & Benefits Professional Support HDFC Bank attracts candidates through its unique values, various employee benefits and its awards and recognitions. VALUES Ownership Passion for winning People Development Consumer Focus Team Work Innovation Integrity
Asia Pacific HRM Congress 2010-2011 Global HR Excellence Awards Organization with most Innovative HR Practices March 2017Recruitment & Selection Best in Class(RASBIC) Awards Best overall Recruitment & Selection Practices Most Informative Recruitment Practices Best use of technology in recruitment Employer Branding Awards Best HR strategy in line with Business Organization with Innovation in Recruitment Organization with Innovation in Career Development Talent Management Excellence in Training Recognized as Best Employer Company (Awards & Recognition)
MARKETING FACEBOOK
Employer Branding of HDFC Bank
Marketing Practices of HDFC BANK Ways in which HDFC BANK can create a better Employer Brand: Advanced Recruitment Software Promote stories of top employees Embrace Social Media Build a culture Integrate the technology Active Social Media campaigns Focus on retaining current employees
Employer Branding of HDFC Bank

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Employer Branding of HDFC Bank

  • 2. BACKGROUND INCORPORATED IN AUGUST 1994, FIRST PRIVATE SECTOR RETAIL HOUSING FINANCE COMPANY TILL 30 JUNE,2017 HDFC BANK HAS 4,727 BRANCHES & 12,259 ATMS IN 2,666 CITIES/TOWN FIRST LARGEST BANK BY MARKET CAPITALIZATION AS OF NOVEMBER 27,2012 IS RS. 480,390.81 CR. CHAIRMAN- MR. ADITYA PURI
  • 3. BEST H.R. PRACTICES FACTORS HELPING TO CREATE EMPLOYER BRAND FOR HDFC BANK ORGANIZATION REPUTATION AWARDS & RECOGNITION RECEIVED CORE VALUES TRAINING PROGRAM AT HDFC BANK EMPLOYEE BENEFIT RECEIVED EMPLOYEE BENEFITS Insurance, Health & Wellness Financial & Retirement Family & Parenting Vacation & Time Off Perks & Benefits Professional Support HDFC Bank attracts candidates through its unique values, various employee benefits and its awards and recognitions. VALUES Ownership Passion for winning People Development Consumer Focus Team Work Innovation Integrity
  • 4. Asia Pacific HRM Congress 2010-2011 Global HR Excellence Awards Organization with most Innovative HR Practices March 2017Recruitment & Selection Best in Class(RASBIC) Awards Best overall Recruitment & Selection Practices Most Informative Recruitment Practices Best use of technology in recruitment Employer Branding Awards Best HR strategy in line with Business Organization with Innovation in Recruitment Organization with Innovation in Career Development Talent Management Excellence in Training Recognized as Best Employer Company (Awards & Recognition)
  • 7. Marketing Practices of HDFC BANK Ways in which HDFC BANK can create a better Employer Brand: Advanced Recruitment Software Promote stories of top employees Embrace Social Media Build a culture Integrate the technology Active Social Media campaigns Focus on retaining current employees