Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Media & Entertainment Industry Director and Solutions Manager
Industry
Movies/ Television / Radio
About
Global lead for Oracle's media & entertainment solutions focused on:
* Broadcasting
* Publishing
* Advertising
* Digital
With a deep understanding of the digital media industry and strategy, I help media & entertainment customers transform their approach to engaging with audiences and growing their businesses. I manage Oracle's global solutions for:
* Media Intelligence - creating value from big data and advanced analytics to understand each consumer as an individual and build better content products, addressable advertising and data-driven marketing campaigns. This spans big data customer analytics and the BlueKai cloud DMP.
* Media Engagement - building deep engagement with media ...
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