Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Senior Director, Digital Innovations Group(DIG) at AstraZeneca
Industry
Medical / Health Care / Pharmaceuticals
About
Robert Allen is a marketing professional with a track record for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.
As the leader of Astrazeneca's Digital Innovation Group (DIG), Robert develops new solutions and collaborations with partners to deliver innovative approaches to making pharmaceutical products and information more relevant and accessible to patients and physicians. Takes strategic insight and transforms into a tactical reality to drive business value.
- Leads digital innovation process across the enterprise from clinical to commercial, focusin...
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