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Orange County, California Area United States

Strategy, digital, social media, process, customer experience and analytics. AVP of Integrated Marketing at Pacific Life

Advertising / Marketing / PR

Transformative executive with extensive experience leading integrated marketing, communications and e-commerce teams within a variety of categories, including financial services, entertainment and retail - from both the agency and corporate sides. • Specializes in developing strategic plans that incorporate traditional marketing methods, e-commerce best practices, social media and market share growth tactics. • Proven team leader with a history of success in both B2C and B2B businesses ranging from fledgling start-ups to Fortune 100 companies • Known for identifying new innovation opportunities and evolving capabilities to help companies make leapfrog moves. • Excels in optimizi