Strategy, digital, social media, process, customer experience and analytics. AVP of Integrated Marketing at Pacific Life
Industry
Advertising / Marketing / PR
About
Transformative executive with extensive experience leading integrated marketing, communications and e-commerce teams within a variety of categories, including financial services, entertainment and retail - from both the agency and corporate sides.
• Specializes in developing strategic plans that incorporate traditional marketing methods, e-commerce best practices, social media and market share growth tactics.
• Proven team leader with a history of success in both B2C and B2B businesses ranging from fledgling start-ups to Fortune 100 companies
• Known for identifying new innovation opportunities and evolving capabilities to help companies make leapfrog moves.
• Excels in optimizi