They say business development is a numbers game. If you market to enough people, get enough contacts, make enough calls, have enough meetings and participate in enough pitches, your business will grow. But I’ve found that it’s not really about the numbers. It’s about communication.
My competitive advantage is my obsession with human communication and connection. My new business process focuses on providing relevant, valuable and consistent information that drives customer action. Every exchange, every piece of content, every conversation and every form of communication is an opportunity to learn, provide value and find common ground. Whether it's an email, handwritten note, LinkedIn requ...