It鈥檚 always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments.
Digital came along just as I was feeling the constraints of communicating in print. Yes, I still 鈥渄o鈥� print, but digital is what I love鈥攎ostly because of what it can do for content. Digital communicating鈥攅mail, Websites, apps, social鈥攅nables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact.
My title has...
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