Dr Rod Farmer is recognised as one of Australia's thought-leaders in customer experience, experience design and service design. He has led the strategic transformations of numerous Australian organisations, built and sold a highly successful design agency, and provided executive leadership at one of the world's leading digital creative agencies.
Over the past 15 years, Rod has led the design and delivery of hundreds of digital products and services and consulted to many of Australia's Tier 1 organisations on their customer experience strategy. Between 2012 and 2013, Rod was integral to the Apple versus Samsung trial in Australia, acting as the lead Human-Computer Interaction design expe...
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