Others have said it better:
"Do interesting things and interesting things will happen" Anon.
"Luck is matter of preparation meeting opportunity" Opra Winfrey.
"Brands are like sharks: unless they are moving forward, they die" Merry Baskin
"Marketing companies don't want research; they want enlightenment. That's what lies behind the demand for insights - but not all insights are equal. They come in two very different styles and with very different values. There are low-potency insights and there are high-potency insights" Jeremy Bullmore.