Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He鈥檚 been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Dooley鈥檚 work focuses on the practical application of brain and behavioral science to business problems.
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