Dr. Roland Schegg is professor at the University of Applied Sciences and Arts Western Switzerland in Valais, Switzerland and researcher at the Institute of Tourism (ITO). Between 2000 and 2004, he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS from the Swiss Federal Institute for
Technology in Zurich (ETHZ) and his PhD from the University of Geneva. His research interests include various topics in the field of eTourism (distribution, website benchmarking, eService metrics, technology adoption and diffusion of innovation).
Specialties: His primary research interests focus on information technology in hospitality and tourism, and particularly online distribution. He has a...