鈥� Pioneered the first programmatic insight report as part of company鈥檚 thought-leadership initiative to strengthen its position in programmatic advertising space by analyzing Ad Exchange data of 100+ billion monthly ad transactions
鈥� Partnered with Sales and Operations team to streamline the inbound lead qualification and assignment process by leveraging Marketo and Salesforce.com integration; eliminated manual assignment for 50% of lead inquiries per week
鈥� Delivered and measured multi-channel marketing campaigns, including email campaign to 4,000+ leads (~2% conversion) and AdWords campaign to drive adoption of Ad Server, Ad Exchange and SSP products; aiming at 30-50 downloads/..
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