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Show me the money

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Danielle Atkinson
Danielle Atkinson

This document discusses strategies for individual giving fundraising. It focuses on inspiring new and existing donors through direct and digital marketing to support an organization called Merlin. It also notes that individual giving efforts require communications partnerships, funding, external agencies, and campaigns to be successful.

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Show me the money – Individual Giving
Emergency Fundraising Legacy Marketing Community Fundraising Supporter Care Digital Marketing Direct Marketing INDIVIDUAL GIVING
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How do we do it? By inspiring donors to support through direct & digital marketing Recruit new regular givers to Merlin Retain and develop existing supporters
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But we can’t do it without you Communications Partnership Funding Finance External Agencies Campaigns Programmes Individual Giving

More Related Content

Show me the money

  • 1. Show me the money – Individual Giving
  • 2. Emergency Fundraising Legacy Marketing Community Fundraising Supporter Care Digital Marketing Direct Marketing INDIVIDUAL GIVING
  • 4. How do we do it? By inspiring donors to support through direct & digital marketing Recruit new regular givers to Merlin Retain and develop existing supporters
  • 6. But we can’t do it without you Communications Partnership Funding Finance External Agencies Campaigns Programmes Individual Giving

Editor's Notes

  1. Direct and digital marketing – one to one marketing to elicit a response
  2. 2009 - £1,200,000 actual 2010 target - £1,635,000 but on target to raise £2m (due to emergencies) 2011 target - £2,176,000 2012 target - £2,788,500 2013 target – £3,345,000 2014 target - £4,132,435
  3. 2010 – 2,400 2011 – 4,400 2012 – 5,400 2013 – 6,200 2014 – 7,000 Increase from 5,500 regular givers to 17,665 Annual income from these will be: 2010 DD income £600,000 per year By 2014 will be worth £1.7m per year of UNRESTRICTED income
  4. Acquisition through a number of channels: Telemarketing Door to Door Face to Face (Lead Generation) DRTV Payroll Giving Online Direct Mail Regular Giving or Cash ask Retention through a number of channels: Telemarketing (Upgrade, Conversion, Reactivation) Direct Mail (Cash Appeals, Newsletters and Loyalty communications) Email marketing Social Media
  5. Case studies Photos Social media snippets Country updates Website stories Media links Etc etc