The document discusses how emotions play a key role in the learning experience in museums. It explores how data becomes information, knowledge and eventually wisdom through understanding contexts and creating meaning. Experiences are examined as active or passive participation that can be educational, entertainment, escapism or aesthetic. Emotions are an important part of the primary sensory experience that leads to secondary meaningful experiences through perception and creation of meaning. An experiential learning toolkit outlines intellectual, intuitive, immersive and imaginative approaches, with emotion also playing a central role in a good learning experience.