Serial entrepreneur is how some people see R煤na Bouius, the Icelandic CEO from Reykjavik, who spent her first career as a wholesale distributor, representing an impressive portfolio of internationally known cosmetic and perfume brands on the Icelandic local and duty-free markets. She quickly became known as a trailblazer and introduced the industry to many innovative services and practices that have since become the norm -- just as, unbeknownst to her at the time, R煤na was an early, avid, and pioneering practitioner of the Conscious Business principles taking flight today.
After selling her businesses, R煤na headed to the U.S. in 1996 and settled in enchanted Santa Fe. The next decade was...
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