I have a deep and abiding interest in communication: its theory, science, history and practical application. To comprehend the different facets of communication, it is necessary to understand and use a variety of quantitative and qualitative research methods, such as in-depth interviewing, audience surveys, opinion leader studies, data mining, text mining, rhetorical analysis and content analysis.
Specialties: Sustainable Communication, Applied Communication Theory, Storytelling, Research-based public relations.
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