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An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
Despite having decades of experience he still took the time
to follow and encourage people just starting out and even
earlier, kicking their impostor syndrome out of the way to
help them get started. Any question answered with a smile
and encouragement, Hamlet was one of a kind
He had the perfect hug for any occasion.
And joy. Joy for helping another SEO solve a problem. Joy
for seeing a friend again. Joy for seeing others succeed.
Hamlet was a force of nature. An incredibly kind man,
always learning, creating, publishing, leading the way &
elevating others in the journey.
An inspiration to me & many, he made ppl realise
they were capable of so much more than what they
thought they could.
I never met Hamlet but I greatly respected and looked up
to him for the knowledge, kindness and support he
brought to the SEO community. He inspired so many and
will be very missed. Thoughts are with his family and
friends.
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
 General purpose programming language
 Interpreted line by line
 Object orientated
 Designed to be readable
 Open source
 Interactive
Code written in the terminal
Results printed
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
20 week online course
Mixture of theory and practical
A range of projects to undertake
Code console & terminal to play and test
Wide range of skill
tracks
Interactive exercises
Instant explanations
Challenges and
projects
Free mobile app
Learn Python on
the go
Over 200 practice
questions
Code Playground
https://www.sololearn.com/Course/Python/
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
Data extraction & analysis
Scienti鍖c Computing
Natural Language
Processing
Machine Learning
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
Data extraction and
analysis to solve
complex problems
Future-proo鍖ng your job
Ef鍖ciency and time-saving
Automating repetitive
tasks
Spend 5 hours a week using
excel
Spend 5 hours a week using
excel
Thats 20 hours a month
Spend 5 hours a week using
excel
Thats 20 hours a month
Over 200 hours a year
Imagine what we
could achieve if we
spent this time on
other important tasks
(that cant be
automated)
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
Make data driven decisions
Allowing us to focus on other
important optimisation efforts
Con鍖dence in recommendations
Provide concrete insights
Better understand data
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
https://paperswithcode.com/paper/bottom-up-and-top-down-attention-for-image
https://learnpythia.readthedocs.io/en/latest/
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
optimize-images filename.jpg
optimize-images ./
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
https://colab.research.google.com/drive/1zQ8VFcNmwVLKEMwJ3lhTginPoSC5TdpB
https://colab.research.google.com/drive/1zQ8VFcNmwVLKEMwJ3lhTginPoSC5TdpB
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
Log File analysis
Validate hre鍖ang
Identify duplicate URLs
Perform competitor
analysis
Automate page speed
audits
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
Identify which sections of the site are linked to the most. Does
this impact performance? Are there sections we can improve
with internal linking?
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
https://www.expertsystem.com/machine-learning-definition/
https://www.expertsystem.com/machine-learning-definition/
Run a script
to train the
computer,
using a
dataset
https://www.expertsystem.com/machine-learning-definition/
Run a script
to train the
computer,
using a
dataset
Summarise
& Visualise
the dataset
https://www.expertsystem.com/machine-learning-definition/
Run a script
to train the
computer,
using a
dataset
Summarise
& Visualise
the dataset
Evaluate
the
algorithms
https://www.expertsystem.com/machine-learning-definition/
Run a script
to train the
computer,
using a
dataset
Summarise
& Visualise
the dataset
Evaluate
the
algorithms
Make
Predictions
RankBrain NLP
Computer
Vision
BERT
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
https://ipullrank.com/machine-learning-guide/how-to-set-up-a-chatbot/
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
https://github.com/BritneyMuller/colab-notebooks
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett
https://www.fullstackpython.com/
https://www.tensorflow.org/learn
An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett

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An Introduction to Python and Machine Learning for Technical SEO | All New Digital Summit January 2021 | Ruth Everett