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Send 2-4 InMails per week; focus on quality vs. quantity
1. Write a compelling subject line
 Make your purpose clear; give them a reason to want to learn more
 Consider mentioning your company name or theirs or asking a question
2. Make it personal
 Mention a common connection
 Refer to a common LinkedIn group
 Comment on one of their LinkedIn postings or authentically ask for an opinion
 Discuss a common company, experience or personal interest based on their profile
3. Start a conversation, not a sales pitch
4. Make it about whats in it for them, not about your product or service
5. Insert a clear call to action
6. Select recipients carefully targeting high usage LI users
7. Update your profile; the first thing they will do is review your profile
LinkedIn Sales Solutions Cheat Sheet
InMails

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Cheat sheet InMails

  • 1. Send 2-4 InMails per week; focus on quality vs. quantity 1. Write a compelling subject line Make your purpose clear; give them a reason to want to learn more Consider mentioning your company name or theirs or asking a question 2. Make it personal Mention a common connection Refer to a common LinkedIn group Comment on one of their LinkedIn postings or authentically ask for an opinion Discuss a common company, experience or personal interest based on their profile 3. Start a conversation, not a sales pitch 4. Make it about whats in it for them, not about your product or service 5. Insert a clear call to action 6. Select recipients carefully targeting high usage LI users 7. Update your profile; the first thing they will do is review your profile LinkedIn Sales Solutions Cheat Sheet InMails