Vice President, Digital Campaigns Director at Fifth Third Bank
Industry
Advertising / Marketing / PR
About
Digital leader with progressive experience in digital marketing, interactive strategy, and digital ecommerce. Accomplished at team building, managing direct reports and internal/external partners, and communicating results to senior executives.
Named one of The Gramercy Institute's "20 Rising Stars in Financial Marketing" for 2013
Areas of expertise include:
鈥� Digital Campaign Strategy and Execution
鈥� Mobile Strategy & Mobile Web/App UX
鈥� Search Engine Optimization/Marketing (SEO/SEM)
鈥� Onsite Cross-sell, Upsell and Retargeting
鈥� Content Strategy
鈥� Digital eCommerce
鈥� Product Taxonomy and Website Redesign
鈥� Web Analytics
鈥� Multivariate and A/B Testing
Gallup庐 Stren
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