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Product Marketing: What's in a Name?

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R
Ryan Hizer

Internal assessment of our current approach to naming new features and how we can create better user expectations with more descriptive feature names.

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Sensible Naming Strategies
Things with names
Things with names Live Axess Agent Layers Segments Crowd
What¡¯s in a name? An admin feature name should: ? Strive for clarity ? Function as a navigation option ? Speak to uneducated users It should not: ? Obfuscate the feature¡¯s function ? Be a ¡°pun¡± that is only understood with hindsight
But I want to make up a fun name¡­ ? Apps! ? It¡¯s OK to be more creative with apps. These are marketable products that live outside our admin.
Things with names Live Axess Agent Layers Segments Crowd
Things with names Live Axess Agent Layers Segments Crowd
Things with names Live Axess Agent Layers Segments Crowd
Things with names Live Axess Agent Layers Segments Crowd WHAT DOES THIS STUFF DO?
Agent
Agent ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡±
Agent ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡± ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡±
Agent ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡± ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡± Automations
Product Marketing: What's in a Name?
Product Marketing: What's in a Name?
Layers
Layers ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡±
Layers ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡± ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡±
Layers ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡± Comparisons ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡±
Product Marketing: What's in a Name?
Product Marketing: What's in a Name?
Simple & Direct Language Agent Agent Tasks New Task Automations Automations New Automation Comparisons Comparisons New Comparison Layers Views New View = = = =
Simple & Direct Language Automations Automations New Automation Comparisons Comparisons New Comparison Segments Segments New Segment

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Product Marketing: What's in a Name?

  • 3. Things with names Live Axess Agent Layers Segments Crowd
  • 4. What¡¯s in a name? An admin feature name should: ? Strive for clarity ? Function as a navigation option ? Speak to uneducated users It should not: ? Obfuscate the feature¡¯s function ? Be a ¡°pun¡± that is only understood with hindsight
  • 5. But I want to make up a fun name¡­ ? Apps! ? It¡¯s OK to be more creative with apps. These are marketable products that live outside our admin.
  • 6. Things with names Live Axess Agent Layers Segments Crowd
  • 7. Things with names Live Axess Agent Layers Segments Crowd
  • 8. Things with names Live Axess Agent Layers Segments Crowd
  • 9. Things with names Live Axess Agent Layers Segments Crowd WHAT DOES THIS STUFF DO?
  • 10. Agent
  • 11. Agent ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡±
  • 12. Agent ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡± ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡±
  • 13. Agent ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡± ¡°¡­a simple automation tool¡­¡± ¡°¡­allows event organizers to automate their work flow¡­¡± ¡°¡­an automation tool that automatically handles tasks you create¡­¡± Automations
  • 17. Layers ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡±
  • 18. Layers ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡± ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡±
  • 19. Layers ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡± Comparisons ¡°¡­examining trends by comparing multiple sets of data¡­¡± ¡°¡­comparison of two or more sets of data¡­¡± ¡°¡­compare sales trends for the last month¡­¡±
  • 22. Simple & Direct Language Agent Agent Tasks New Task Automations Automations New Automation Comparisons Comparisons New Comparison Layers Views New View = = = =
  • 23. Simple & Direct Language Automations Automations New Automation Comparisons Comparisons New Comparison Segments Segments New Segment