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Washington D.C. Metro Area United States

Senior Media Buyer & Digital Strategy

Advertising / Marketing / PR

● Managing B2B and B2C comprehensive marketing campaigns for Energy Clients – with digital media email CRM, social and traditional media components. ● Implementing Facebook and Google ad best practices and campaign optimizations to increase online conversions and program redemption. ● Developed online strategy for healthcare lead generation campaign, while coordinating API integration with development teams. ● On boarded advanced search tools and ad serving platform with DSP integration. ● Implemented mapping of advanced retargeting with Spotlight/Versa tagging strategy. ● Advanced user of Google Analytics