Facebook vs-twitter
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The document discusses Facebook and Twitter advertising strategies for a used car company. It describes targeting Facebook ads at friends of the company page and local users over 28. Promoted tweets targeted competitors and related interests. While traffic increased in January from Facebook ads and October from Twitter ads, it did not increase much in September from Twitter ads alone. The document concludes that testing different audiences and reactions on social media is important for advertising.
Facebook vs-twitter
- 1. Facebook vs. Twitter Advertising Jenn Mathews SEOGoddess
- 2. Who am I? Twitter.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me
- 3. Who do I work for? Full Time: Primarily on: In My Spare Time: Organizing:
- 5. Why Social Media? ï‚— SEO drives the majority of the traffic ï‚— Social assists SEO
- 6. Advertising on Facebook and Twitter ï‚— Get to know the existing community ï‚— Understand the audience ï‚— Grow following ï‚— Test responses/reactions
- 7. Facebook Advertising  External URL  Facebook Page (increase ‘Like’s)  Applications (Page Add-ons, Games, etc)  Events  Sponsored Posts
- 8. December ï‚— Promoted Status Updates ï‚— Seasonal Advertisement
- 9. January ï‚— Posted specific cars with pricing ï‚— Posted price specific pages
- 10. January - cont Page ‘Like’s Targeted: ◦ Friends of people that ‘Like’ the page ◦ People in the U.S. only ◦ People over 28
- 11. The site? ï‚— Traffic from Social went up in January
- 12. Twitter Advertising ï‚— Promoted Account ï‚— Promoted Trend ï‚— Promoted Tweets
- 13. September ï‚— Promoted Account Targeting: â—¦ Competition
- 14. October ï‚— Promoted Account Targeting: â—¦ Competition (more) â—¦ Related Interests
- 15. October
- 16. Tweets in Profile ï‚— Trade in Quote ï‚— Vehicles Priced Under
- 17. The Site? ï‚— Traffic from Social went up in October, but not in September
- 18. What did we learn?
- 19. Thank You! Twitter.com/UsedCarsdotcom Facebook.com/UsedCarsdotcom UsedCars.com
Editor's Notes
- Trade-in Quote tested in August, Priced Under started in January