SIMPLY5

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I started professionally asking people questions in 1995, but as time passed by, I found myself more and more interested in just listening and observing. My ultimate professional goal is to become better able to distinquish baloney from truth and mere impressions from genuine insight. Specialties: How people live and how they want to live. How they relate to brands and how they interact with different pieces of communication. What makes brands and communications meaningful. Things worth considering when developing a new, better product. And few other things.

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