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Employer branding through Social Media

S. JANET JOSE
S. JANET JOSE

The document provides strategies for different social media platforms to help differentiate an employer brand. It recommends posting photos and videos on Facebook about company culture and events twice a month. It also suggests daily status updates on technology, career tips, and job openings. For Glassdoor, it recommends encouraging employees to write reviews and share workplace awards. For LinkedIn, it suggests posting jobs weekly and optimizing employee profiles. Finally, for Instagram, it recommends posting photos that show the office environment, employees, celebrations, and cute content to humanize the brand.

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The Differentiation Employer Branding via Social Media
LOGOThe Differentiation Paid Advertising in facebook (Targeting audience) HOW Promoting the companys culture, specific events and photos. Create a structured Job ad targeting location and audience which should be catchy and relevant not like a typical job opening. Enlisting our existing partners and leaders in spreading our messages (Success stories, future strategy, upcoming events) WHEN Two Ads Every Month (One for the events & other for the Job openings) Frequent use of Status update to let your fans and friends know what is happening within your organization HOW Updates on latest technology & gadgets with effective photos & self opinions Tips & Solutions over career development Career opportunities & Job openings with Vinculum Picture update of CEO & Leaders related to conference, meetings & seminars with our partners & clients. Upcoming event teasers. WHEN Daily update Facebook
LOGOwww.themegallery.com Asking questions to spark conversation and activity on your page.(polls, general discussion) Asking provocative questions through updates. Add video to your Facebook page promoting your organization and events. Uploading the Videos instantly after the events.(After every event) Video related with Professional Experience with Vinculum ( 2min documentary) from employees & X- employees.(Once in a month) Birthday celebration of employees during open house.(As per the open house) Videos of Employees having fun at different work location of the organization. Offer fans a Like bonus or gift or Thank you mail Offering fans or followers personalized Vinculum Branded gifts( Tshirts ,pen, Key rings, Diaries) when they like our page.( Soon after we receive the notification). Generate Buzz -offer a prize when you reach a certain number of Likes or once a certain number of shares are reached. Run a contest -Words like Giveaway Free and Winner always catch our eye as we scan through our feeds, particularly if the words are from a friend or a business we know and trust.(At every milestone) Put a small sign on the front desk or the window reminding visitors to become Facebook fans.(Flyer, posters, banners)
LOGO Glassdoor Quoting the reviews/feedback/experiences by former employees and current employees Encouraging the Hi-Pot employees to share their experiences and reviews. Active participation of the Leaders in motivating the team to present their views at Glassdoor Encouraging employees to write reviews after specific events/or at regular intervals by sending them a reminder mail. Upload photos showing what its like to work at your company Link it with facebook Office photos (Which resembles fun at work) Include workplace awards and accolades Active participation of organization to win workplace and industry awards . Respond to reviews
LOGO Linked In Reach key talent pools with targeted status updates. Post all your professional jobs on LinkedIn so that members visiting the Career Page will get the best possible job match for your organization.(Weekly) Link to social channels and link to career site pages/website. Brand through LinkedIn Adding attractive Header image, headline, two employee testimonials, two modules with ten links and two videos (about company and custom modules). featuring videos, images, or presentations in the about company and custom module. Convert your team into talent brand ambassadors. Publicly acknowledge employees who are the top performers. All employees should be encouraged to have a LinkedIn Profile that is 100% optimized. This will enable their network to more easily find who they know or may know as well as jobs available at your organization. Get into Groups (ask questions, offer advice, and share stories. Aim to add value: ask questions, offer advice, and share stories.
LOGO Instagram Show Your Office Post photos that provide a glimpse of a-day-in-the-life at your office. work areas, decked-out cubicles, brainstorming meetings in progress, training sessions, employees at lunch, employees at playthe opportunities.(Once in two days) Take us with you Followers can also get a better feel from our brand by learning about the events or causes we attend, support or sponsor. Glimpses of the Leaders & CEO before events(Ongoing events) Introduce Your Employees Humanize our brand by using Instagram to introducing our followers to the people who make your company what it is. Spotlighted employees will enjoy the recognition (and a few seconds of fame) and Instagram followers will get a chance to see the people behind the brand. Also little description about each employee will be cherry on top(Weekly) Celebrate your Employees Birthday celebrations. Anniversaries New Joiner Funny Instances Share the Cuteness The appeal of cute animals, nature, places & new gadgets on social media are always popular. Whether they are visiting your office, starring in your ads, showing off your products, never miss an opportunity to share it on Instagram.

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Employer branding through Social Media

  • 2. LOGOThe Differentiation Paid Advertising in facebook (Targeting audience) HOW Promoting the companys culture, specific events and photos. Create a structured Job ad targeting location and audience which should be catchy and relevant not like a typical job opening. Enlisting our existing partners and leaders in spreading our messages (Success stories, future strategy, upcoming events) WHEN Two Ads Every Month (One for the events & other for the Job openings) Frequent use of Status update to let your fans and friends know what is happening within your organization HOW Updates on latest technology & gadgets with effective photos & self opinions Tips & Solutions over career development Career opportunities & Job openings with Vinculum Picture update of CEO & Leaders related to conference, meetings & seminars with our partners & clients. Upcoming event teasers. WHEN Daily update Facebook
  • 3. LOGOwww.themegallery.com Asking questions to spark conversation and activity on your page.(polls, general discussion) Asking provocative questions through updates. Add video to your Facebook page promoting your organization and events. Uploading the Videos instantly after the events.(After every event) Video related with Professional Experience with Vinculum ( 2min documentary) from employees & X- employees.(Once in a month) Birthday celebration of employees during open house.(As per the open house) Videos of Employees having fun at different work location of the organization. Offer fans a Like bonus or gift or Thank you mail Offering fans or followers personalized Vinculum Branded gifts( Tshirts ,pen, Key rings, Diaries) when they like our page.( Soon after we receive the notification). Generate Buzz -offer a prize when you reach a certain number of Likes or once a certain number of shares are reached. Run a contest -Words like Giveaway Free and Winner always catch our eye as we scan through our feeds, particularly if the words are from a friend or a business we know and trust.(At every milestone) Put a small sign on the front desk or the window reminding visitors to become Facebook fans.(Flyer, posters, banners)
  • 4. LOGO Glassdoor Quoting the reviews/feedback/experiences by former employees and current employees Encouraging the Hi-Pot employees to share their experiences and reviews. Active participation of the Leaders in motivating the team to present their views at Glassdoor Encouraging employees to write reviews after specific events/or at regular intervals by sending them a reminder mail. Upload photos showing what its like to work at your company Link it with facebook Office photos (Which resembles fun at work) Include workplace awards and accolades Active participation of organization to win workplace and industry awards . Respond to reviews
  • 5. LOGO Linked In Reach key talent pools with targeted status updates. Post all your professional jobs on LinkedIn so that members visiting the Career Page will get the best possible job match for your organization.(Weekly) Link to social channels and link to career site pages/website. Brand through LinkedIn Adding attractive Header image, headline, two employee testimonials, two modules with ten links and two videos (about company and custom modules). featuring videos, images, or presentations in the about company and custom module. Convert your team into talent brand ambassadors. Publicly acknowledge employees who are the top performers. All employees should be encouraged to have a LinkedIn Profile that is 100% optimized. This will enable their network to more easily find who they know or may know as well as jobs available at your organization. Get into Groups (ask questions, offer advice, and share stories. Aim to add value: ask questions, offer advice, and share stories.
  • 6. LOGO Instagram Show Your Office Post photos that provide a glimpse of a-day-in-the-life at your office. work areas, decked-out cubicles, brainstorming meetings in progress, training sessions, employees at lunch, employees at playthe opportunities.(Once in two days) Take us with you Followers can also get a better feel from our brand by learning about the events or causes we attend, support or sponsor. Glimpses of the Leaders & CEO before events(Ongoing events) Introduce Your Employees Humanize our brand by using Instagram to introducing our followers to the people who make your company what it is. Spotlighted employees will enjoy the recognition (and a few seconds of fame) and Instagram followers will get a chance to see the people behind the brand. Also little description about each employee will be cherry on top(Weekly) Celebrate your Employees Birthday celebrations. Anniversaries New Joiner Funny Instances Share the Cuteness The appeal of cute animals, nature, places & new gadgets on social media are always popular. Whether they are visiting your office, starring in your ads, showing off your products, never miss an opportunity to share it on Instagram.