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social media social media marketing social networking twitter facebook engagement social network pr social media world forum social media monitoring crm social platform michael geten social communities segmentation sambaash communities 2.0 busines communities aravinth kumarasamy effective monitoring marketwire sysomos mycube social exchange social media reputation social media management tempero dominic sparkes gerrie smits foursquare targeting faceboook reputation management corporate blogs ugc cap marketing social gaming advertising digital world teens and social media generation x meltwater brand monitoring sara davar meltwater buzz microsoft synthesio social networks viapoint market segmentation sme social media and roi top brands brands in social media social media strategy alterian actionable business intelligence patrick massey search engines search and social google seo big brands nixon mcinnes social brands brand building asa