Personal Information
Organization / Workplace
Washington D.C. Metro Area United States
Occupation
Manager, Digital Integrated Marketing
Industry
Advertising / Marketing / PR
Website
http://www.sprint.comAbout
Sara Devine is Manager, Social Media, for Volkswagen of America. In this role she is responsible for directing strategy, content development and media purchases on Volkswagen’s owned social properties, as well as overseeing engagement with third-party stakeholders and influencers.
Previously, Sara was Manager, Digital Media Integration – in this role, she managed the entire digital budget at Tier 1, 2, and 3 touching a variety of online properties including auto endemics such as Edmunds and KBB, as well as lifestyle programs including CBS Fantasy Football. It was under her guidance, that the now famous VW Darth Vader commercial was seeded and amplified across online channels, inclu...
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