Executive Creative Director, Writer, Brand Strategist, Lyricist, Filmmaker. With over 17 years' experience.
Niranjan began his advertising career in 1997 at Ogilvy & Mather, Mumbai.
After three years at Ogilvy, he went off to work at Batey Singapore in 2001, where he worked till the end of 2004.
In 2005, he returned as Creative Director to Contract Mumbai, where he spent the following four years.
In 2009, he joined McCann Erickson as Executive Creative Director.
In early 2011, he set up his own creative boutique – Acid Brand Communications – which he continues running from Bombay.
He also consults for Ogilvy Africa as Regional ECD and travels to the continent as and when necessary.
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